chapter 6 continued.....

(copied from kelly on some of the top points, wasnt here.)

• Industry: a collection of businesses with a common line of products or services.
• Carrying capacity: the ability of industry to support new growth.
• Uncertainty is the degree of stability or instability in an industry.
• Complexity: the number and diversity of contacts with which a business must deal.
• Stage of life cycle:
• Birth
• Growth
• Maturity
• Decline
• market: a group of people or companies who have a demand for a product or service and are willing and able to buy it.
• target market: a specific group of customers whom a business wishes to reach
• market segmentation: the process of grouping a market into smaller subgroups defined by specific characteristics.
• market segments: subgroups of buyers with similar characteristics, segmented by geographics, demographics, psychographics, and buying characteristics.
• geographics: the study of the market based on where customers live, including region, state, country, city, and/or area.
• psychographics: the study of consumers based on social and psychological characteristics, including personality, values, opinions, beliefs, motivations, attitudes, and lifestyle elements.
• industrial markets: customers who buy goods or services for business use.
• the target market for your product or service should be:
• measurable
• large enough to be profitable
• reachable
• responsive
• market research: the collection and analysis of information aimed at understanding the behavior of consumers in a certain market
• exploratory research: the initial collection ans analysis of info used when very little is known about a subject.
• focus group: a group of people whose opinions are studied to determine the opinions that can be expected from a larger population.
• descriptive research: the collection of info to determine the status of something such as in developing a customer  profile.
• historical research: the study of the past to explain the present and predict the future trends.
• secondary data: info that has already been collected by someone else.
• primary data: info that is collected for the first time, is current, and relates directly to collectors study.

levi giebrecht

• generating a concept in your mind and execution
• alot of creativity, and can learn the skills or surround your self with them
• mind-do something with it
• made something form nothing
• no formal business education/ didn't finish high school
• more skills you have  to utilize the better off you'll be
• 4 points of enterprize : 1. a partner, someone you can get alone with, someone you like; 2. has top be something that you are passionate about, wont carry you in tough times; 3. find a way to be the best; 4. love your employees,
• company is about making people look good and feel good.
• 20thousand come to get a gift card
• nominated for ent of the year, 3rd runner up
• every year took everyone down to Mexico

hunks hauling junk/foxes packing boxes

• looking for 250,000 at 25%
• largest and fastest growing
• top 30 new franchise
• already had another company and now they are trying to create a same one but with a little different spin on it.
• never laugh at money
• make and offer on over all business
• made 500,000 last year in sales
• 3 million dollar company
• only offering 10% or a million dollars
• valuing business of what it will be in the future
• 50/50 for the foxes and 10 percent in the hunks offer
• didn't take the offer
• now are huge

ent seminar/innovations

The golden rules of high speed innovation

• necessity to act
• do something....
• "we did It because we believed we had to"
• necessity to invent/act
• create crises and urgency
• feeling the genius of the average worker
• do something anything better each day.
• create urgency
• Steve  jobs at apple. creates high expectations... know for demanding...results in high stress...but strangely high inspiration in its employees
• free the genius of the average worker
• 90% of the workers are average ... Honda goal was to get 1 idea per month from the 905 average worker. 
• do something anything better each day
• find something to improve some process to speed up..something small or big
• Jim pattison...start all meeting early
• love what you do and get good at it
• Sarah breedlove
• started walker manufacturing
• first black millionairess

shark tank- Mr. Todd's pies

• dont cry about money cuz it never crys for you
• all started off little and turned out big and worth millions
• makes all pies fresh
• over 3000 pies sold a day
• 460,000, for 10% or 4.6 million is how much the business
• major market is on whole sale
• million dollars in sales last year
• cant keep up with the demand
• half of the revenue comes from one flavor
• sweet potato pie is 94% of wholesale 50% , retail 50%
• 425,000 just from the sweet potato
• if he accepts he will only get half of his company
• giving up half of his company saved his business
• strenghts of his business was his sweet potato pie

Over all the strenghts of his business was his sweet potato pies, his weakness are is that he is emotional about his pies and company, and that he was making 30 something other kinds of pies that weren't doing as well as the sweet potato was. the sharks offered to give him the 460,000 that he wanted and in return they would take 50 percent of him pie company. in the end it was a good idea for him i think to go into to business with the sharks because they saved his company and even made it better and more famous than it was when he was in business by himself.

arnold swarzenegger

• hit jackpot in 1990
• he knew what he wanted and knew how to get it.
• one of the most interesting people in the world
• They called him the "Austrian Oak".
• Came into America with only a gym bag, and a dream.
• Born in 1947 in Austria, and lived in a 300-year old home with no indoor heating.
• his father was an ice curling champion.
• Arnold's Dad was a perfectionist, and a strict disciplinarian on Arnold, but favoured Arnold's older brother.
• was already a talented athlete by his teens.
• "I am going to be the best body builder." - age 18
• had a low pain tolerance.
• 6 days a week, he would walk or bike and work out for hours.
•  made his own gym at home, after being told he could only work out 3 times a week at the local gym.
• fun was the most important thing to Arnold while training.
• joined the Austrian army
• was arrested than thrown in jail, but was told to keep training.
• at 19, he was already known as a body building legend throughout Austria and Germany.
• competed for Mr. Universe and won 2nd prize.
• In 1967, he managed to scrape enough money to buy a famous gym for himself.
• at the age of 20, he became the youngest Mr. Universe in all of history.
• was astonished by the body builders in America, and took 2nd place.
•  the mind and heart of a champion.
• began his own mail order company, and was determined to conquer capitalism.
• Joe Weider was Arnold's mentor: body building and business.
• Arnold told Joe he needs to have more joy in his life.
• back in Austria, Arnold's brother was killed and his father died of a stroke.
• Jim Lorimer became Arnold's business partner.
• Arnold announced he would be retiring from body building in 1975.
• at the age of 28, Arnold was the most famous bodybuilder in the world.
• "Hercules Goes to New York" was Arnold's first film.
• Arnold won a Golden Globe for his role in "Stay Hungry."
• in 1977, "Pumping Iron" opened as a documentary of Arnold's body building life.
• very realistic, and very focused and very smart.
• He had a business degree in Sports.
• was offered the role of the terminator after being seen in his 2-3 films.
• By 1985 he was already named International star of the year.
• In 1986, Arnold married Marie Kennedy.

4 things that i learned about arnold swarzenegger was that he is great at what he does, that he was in the army, went to jail, and one thing that i found the most interestiong was that he wasnt allowed to work out in a normal gym more than 3 times a week so than we wnet and created his own gym at his house in stead. in my opion the gym was dumb because they lost some bussiness. what i really learned about form watching this was that you can do anything that you want even if there ends up being some sort of obsiticals in your way. with him like jail and not working as much as he wants to but he still does what he wasnt to do.

canadas top 100

BC Hydro


Why were they chosen?

• provides maternity leave top-up payments to employees who are new mothers
• offers employees up to 20 paid personal days off each year
• offers a range of on site amenities including a fitness facility and even massage therapy with physiotherapy services, a quiet room for meditation or religious observance, and a cafeteria with subsidized meals

Employer background ?

• BC Hydro generates and distributes electricity to residents in British Columbia.
•  The provincial Crown corporation is one of the largest public utilities in Canada, which operates 30 hydroelectric facilities, two gas-fired thermal plants, and one combustion fuel turbine station. offices are in Vancouver and Burnaby, BC Hydro has offices and facilities located in communities across the province.

Physical work place ?

•  physical workplace is rated as above-average.
•  Employees living in the Greater Vancouver Area work from major offices in Vancouver and Burnaby so close to public transit options, restaurants, shopping areas and parkland.
• The Vancouver head office also features an on site fitness facility employee lounge, religious observance room, cafeteria , secure bicycle parking, and transit subsidies.

Work atmosphere ?

• the work atmosphere is very good.
• The head office employees enjoy: business casual dress, casual dress Fridays, can listen to music while working, employee sports teams.
•  Social gatherings are organized by individual departments, and have holiday parties and other team recognition events.
• They also keep employees up-to-date and gathers feedback through a company newsletter.

Financial benefits ?

• BC Hydro's financial benefits are rated as above-average.
• To keep salaries competitive the company participates in outside salary surveys every 12 months. Individual salaries are reviewed every 12 months.
•  BC Hydro provides signing bonuses for some employees; year-end bonuses for all employees; defined benefit pension with employer contributions life & disability insurance.

Health ?

• BC Hydro's health and family benefits are rated as very good.
• The public utility has separate health benefits plans for its union and non-union personnel.
• All plans offer flexibility through varying levels of coverage, from no coverage to extended levels of coverage for employees and their families.
• There is no waiting period before coverage begins.
•  BC Hydro's family-friendly benefits include; fertility treatments; maternity top-up payments extended unpaid parental leave option.

Employee engagement ?

• BC Hydro's employee engagement program is rated as average.
•  Employees receive individual performance reviews every 6 months.
•  Worker receive a performance feedback every once in while
•  As part of the review employees can provide confidential feedback on their manager's performance as while.
•  They also hires an outside consultant to conduct confidential employee satisfaction and engagement surveys.     

Training ?

• BC Hydro's training and skills development program is rated as exceptional.
•  Employees receive tuition subsidies for courses related to their position.Employees may also receive tuition subsidies for courses unrelated to their current position. 
•  BC Hydro supports employees' 
•  The organization offers a graduate technologist-in-training program for candidates in the engineering, operations and electrical systems maintenance and repair fields.
•  As part of this program, participants may relocate to various parts of the province, exposing them to a variety of work environments.

Community involvement ?

• BC Hydro's community involvement program is rated as very good.
•  BC Hydro supports local and national charitable organizations.
•  Employees take part in the selection of charitable groups assisted each year.
• BC Hydro also maintains on focus energy conservation and environmental sustainability initiatives and supports and encourages individuals  to incorporate energy conservation into their everyday lives.

BC public service

Why were they chosen?

• provides maternity top-up payments for new mothers followed by parental leave payments
• also provides new fathers and adoptive parents with parental leave top-up payment
• offers an incredible range of career opportunities across the province, and helps employees build their careers through in-house and online training, mentoring and tuition subsidies
• encourages recent graduates to work at the organization by forgiving a portion of their total BC student loan amount after each year of employment

Employer background ?

• BC Public Service is British Columbia's largest employer, with close to 30,000 employees working in 280 communities around the province.
•  The Service supports the people of British Columbia through the delivery of a complete range of public services, including public safety, environmental protection, economic development, transportation infrastructure, natural resource management, First Nations treaty negotiations, as well as sport, cultural and recreational development initiatives.

Physical work place ?

• BC Public Service's physical workplace is rated as above-average.
•  Perhaps the BC Public Service greatest attribute is that it offers the chance to live and work in one of the country's most beautiful cities.
• Located in beautiful Victoria, the provincial government's main offices are located throughout the city and located in office towers,
•  Across its many locations employees can take advantage of on site fitness facility

Work atmosphere ?

• BC Public Service's work atmosphere is rated as very good.
•  Across the Service, many employees can take advantage of business casual dress; casual dress Fridays; can listen to music while working; employee sports teams.
• Throughout the year, employees can provide feedback and stay informed about new development through a corporate intranet site; email suggestion box.

Financial benefits ?

• BC Public Service's financial benefits are rated as above-average.
• To keep salaries competitive the company participates in outside salary surveys every 36 months. Individual salaries are reviewed every 12 months.
• In addition to competitive compensation, the Service offers new employee referral bonuses defined benefit pension plan; life & disability insurance.

Health ?

• BC Public Service's health and family benefits are rated as above-average.
• The Service's health plan is managed by Pacific Blue Cross.
•  As part of the health plan, the employer pays 100% of the premiums.
• The health plan is a flexible plan with adjustable premiums and coverage levels.
•  The basic plan includes routine dental; eyecare traditional medicine coverage; alternative medicine coverage; massage therapy; medical equipment and supplies; travel insurance.

Employee engagement ?

• BC Public Service's employee engagement program is rated as average.
•  Employees receive individual performance reviews every 12 months. .
•  As part of the review process employees can provide confidential feedback on their manager's performance.
•  In addition, the compensation framework for management personnel include performance bonuses that can range from 5% to 10% of salary.

Training ?

• BC Public Service's training and skills development program is rated as very good.
•  Employees receive tuition subsidies for courses related to their position. 
•  Employees may also receive tuition subsidies for courses unrelated to their current position.

Community involvement ?

• BC Public Service's community involvement program is rated as exceptional.
•  The Service and its employees support a variety of local, national and international charities every year.
•  Approximately 900 charitable and community organizations were supported last year.
• Through the Service's "Provincial Employees Community Services Fund" employees can arrange to have direct payroll deductions donated to the registered charities of their choosing.

Bank of canada


Why were they chosen?

• encourages ongoing employee development through generous tuition subsidies  for courses taken at outside institutions and offers employees the opportunity to work on exchange with other central banks and international organizations
• helps prepare employees for retirement with retirement assistance planning and a defined benefit pension plan
• offers employees a compassionate top-up payment (to 93% of salary for 8 weeks) if called upon to provide care for a loved one

Employer background ?

• The Bank of Canada is a federal Crown corporation and the country's central bank, responsible for regulating and overseeing Canada's monetary policy. Established in 1934 as a private bank, the Bank of Canada was nationalized in 1938 and is today owned by the Government of Canada.
• The country's central bank conducts its activities with considerable independence compared with most other federal institutions, with the Governor and Senior Deputy Governor appointed by the Bank's Board of Directors (with the approval of Cabinet), and the Federal Government's Deputy Minister of Finance sitting as member of the Board of Directors, but does not have a vote.

Physical work place ?

• Bank of Canada's physical workplace is rated as exceptional.
• The company's head office is situated in the heart of downtown Ottawa within a heritage building that
• also houses Canada's National Currency Museum.
•  The building is also within minutes of numerous urban parks and recreational paths, including Ottawa River and Rideau Canal.

Work atmosphere ?

• Bank of Canada's work atmosphere is rated as above-average.
•  On the job, employees enjoy business casual dress; casual dress daily; can listen to music while working; employee sports teams; organized social events.
•  Past events include an annual hockey tournament an annual golf tournament, children's Christmas party, staff reception for the holiday season, and annual long service dinners.
•  The Bank of Canada captures feedback and keeps employees up-to-date through a company newsletter; corporate intranet site.

Financial benefits ?

• Bank of Canada's financial benefits are rated as above-average.
• the Bank of Canada provides signing bonuses for some employees;

Health ?

• Bank of Canada's health and family benefits are rated as above-average.
• The basic plan includes routine dental; restorative dental; eyecare  traditional medicine coverage; alternative medicine coverage; massage therapy; medical equipment and supplies; homecare; employee assistance  plan; travel insurance; healthclub subsidy

Employee engagement ?

• Bank of Canada's employee engagement program is rated as very good.
• The Bank of Canada recognizes exceptional performance through long service awards.

Training ?

• Bank of Canada's training and skills development program is rated as exceptional.\
• The Bank also offers external development opportunities in the form of exchanges with other central banks and international organizations such as the International Monetary Fund  and Interchange Canada assignments.

Community involvement ?

• Bank of Canada's community involvement program is rated as very good.
•  the Bank organizes an annual holiday season food drive in order to assist local families in need. Individual departments also organize separate events with varying charitable focus.